Commonly, up-close shots don't come out the way their taker had hoped. This is because the flash tends to wash out everything or unevenly light the scene, in a bad way. This is somewhat the reason the Ringflash was created. It allows you to use specially designed filters, rings, and creative techniques. So let's review. We've solved the problem of damaged up-close shots by
purposely damaging them. It's so crazy, it just might work.
The techniques they offer you are strange, which fits with this type of photography. The suggest that you magnify your subjects, take shots in front of the setting sun, make things rainbow, or get so close that you distort the subject. And everything they tell you is described as a mere 2% of what the ring is actually capable of; "the other 98% or more is up to you my friend."
Like most technology, there is the issue of compatability. This ring can only be used with special Lomographic cameras. Of course, these can be found at reasonable prices and there is a whole section regarding that on the website.
So, don't even know what Lomography is? In case you haven't used your context clues, it's an unconventional type of photography. The word "hippie" may come to mind, but this becomes nearly a way of life for many photographers. It's trippy, it's free-form, and it religiously seems to follow the no-rule rule. It involves fisheye lenses, any time of day, and strange angles. If you aren't thinking too hard or hesitating to take the picture, you're probably doing it right.
But hey, I'm really no photographer. Check out the site yourself.
Lomography Ringflash 